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Post by account_disabled on Feb 17, 2024 3:41:57 GMT -4
An example of competitive intelligence? Look at Google Analytics and consider the possibility of tracking traffic through refined segmentation between organic search, social media, referrals, email. So you can optimize traffic from Facebook, LinkedIn, Twitter, Instagram. The same can be done with customer and competitor web conversations, press coverage , and other internal and external data sources. Share intelligently The competitive intelligence process continues with careful work on presenting the data in one place, cleaned of background noise and organized in such a way as to clarify all the useful information for the customer and other latestdatabase.com team members. This means comparing and extracting valuable information. On this front, for example, you can use a very powerful tool which is Google Data Studio . Leveraging such a tool in data storytelling work allows you to automate a series of processes and, at the same time, improve internal competitive intelligence work . Define goals Competitive intelligence activity continues and moves towards a higher objective: exploiting data to make useful decisions and not just to collect numbers and information to present to the customer.
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